Even More Recommended Books…
Blink
Amazon.com Review
About how we make snap judgments. After studying how people make instant decisions in a wide range of fields, Gladwell suggests that we can make better judgments by training our mind and senses to focus on the most relevant facts – and that less input is better than more.
FOUND
Amazon.com Review
Since elementary school, the author has been collecting things he found – in the trash, on the bus, on the ground. When he decided others might be interested in them, he cut and pasted the best ones into a fanzine called Found. Other people quickly began sending him items, and the magazine continued to grow, which eventually led to these series of books.
How to Measure Anything
Amazon.com Review
The book for anyone who wants to know how to measure the value of information or any other intangible asset. A valuable resource for those who routinely make decisions involving uncertainty. Author has made a career of finding ways to measure things that others thought were immeasurable like quality or customer satisfaction. Very interesting and entertaining.
Buyology
Amazon.com Review
Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society – particularly marketers – about how selling and more important, buying, works. This should be of interest to any company launching a new product or brand, and is a fascinating look at how consumers perceive logos, ads, and brands.
Ender’s Game
Amazon.com Review
Set in Earth’s Future, the novel presents an imperiled humankind who have barely survived two conflicts with an alien race. In preparation for an anticipated third invasion, humans create a school to find and train future fleet commanders. The world’s most talented children, are taken to a training center where teachers train them in the arts of war through increasingly difficult games.
Just Do It
Amazon.com Review
The author faithfully recounts the trials and tribulations of sticking to a 101-day schedule of once-a-day sex with his wife of 14 years. Work, children, illness and other distractions loom, but the couple bravely soldier on. fantastic funny hilarious.
Logo Design That Works
Amazon.com Review
This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions and short tips address issues such as testing designs, sourcing inspiration, and typography.
Marks of Excellence
Amazon.com Review
This book is an image fix for pop culture junkies, a visual reference for designers, and a crash course in semiotics. Destined for the coffee-tables of today’s corporate wonks obsessed with branding, it exemplifies the commodity value of visual identity.
Patently Silly
Amazon.com Review
Based on the cult website patentlysilly.com, which receives over 60,000 visits per month and has received wide-ranging publicity the world over. It is written from the unique perspective of a stand-up comic with a college degree in engineering. It features an incredible range of patents for inventions that strain the boundaries of imagination, taste and any form of usefulness.
Fuck This Book
Amazon.com Review
A collection of images of real public signs that have been mischievously altered by stickers bearing the most expressive of all four-letter words. All photographs are unretouched – the result of countless hours on the hunt for the almost perfect sign, in need of just the slightest improvement.